The advent of the internet and social media has brought about drastic reforms in the world. In the sphere of consumer shopping, the internet and other social media platforms are a great way for consumers to promote brands and organizations. Consumers no longer purchase products just because it is the cheapest option available. Today, various factors play into consumers choices like the brand image, product quality and sustainable sourcing of products.
Product counterfeiting is a nightmare that challenges every brands identity. It destroys brand image and promotes poor quality products. A consumer unbeknownst to him purchases a counterfeit product from the market belonging to a name brand and it happens to break. This affects the consumer’s perception of the brand and in the end may deeply hurt the brands image and sales.
Brands often tag products with QR codes to help in identification of the product. However, with standard QR codes, limited information can be stored in the code and serialization makes it easier to copy. A copy of the serialized code placed on a counterfeit product, will still show up as an authentic product. The next challenge with standard QR codes is the attaching process. If the product packaging design has a QR label on the product, it can be pulled out and placed on a counterfeit product easily.
Enter Non-Cloneable codes. These codes are copy and duplicate proof and can ensure that your products distributed are authentic. These labels will be tamper evident and ensure that your product is authentic.
Further, SEAL VECTOR® ANTICOPY SYSTEM will power the labels. The difference between a seal vector (A data Matrix Code) and a public 2D code is that it uses data leaks to determine if the product is copied. The brand will be given a decoder lens and an application that scans the code and checks for authenticity. If the scanner detects any data leaks, it fails the code and thus concludes that the code is a duplicate.
A cost efficient solution that can help in the anti-counterfeit movement, the seal vector does not require any additional consumables or heavy changes in processes. It can be easily monitored with the simple smartphone and lens, gives out a crisp pass or fail response on the code and is compatible with most marking processes and substrates. Further, these codes can be geo tagged and tracked across the supply chain encouraging visibility and combating counterfeits at its root.
Implementing an effective brand protection strategy is key in tackling issues such as counterfeit products and developing regulatory compliance teams will help brands achieve their goals while tacking these complex problems and still adhering to laws.
Our team at Fasiculus specializes in delivering customized & digitized solutions to empower your brand. We have an army of professionals ranging from procurement, finance, product development and supply chain who can help you bring this solution to life.
