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Packaging Optimization -Your Hidden Source of Profits

Jack Welch used to say “Costs are a Bottomless Pit.” Every time you scrape the bottom of the barrel you can get some more pennies. However, with years of shaving off costs from your products, for most companies (beyond the best performing global leaders) packaging is often the poor cousin of the main product raw […]

How to Optimize Packaging

“Packaging Optimization” means using ‘Smart Packaging’ that is purposely being designed to Contain, Communicate and Protect your product while it transit from a manufacturer, warehouse or in-store fulfillment center to a final destination. The aforesaid definition makes it sound as a simple term, but once you start to peel back the layers, the amount of […]